Hartwell Road
Honeoye Falls, New York 14472
Phone: 585 226 2993  Fax: 585 226 9209
Email: laurie@lauriemercerpr.com
Nova Scotia


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Maybe you’ve got an event in mind but you don’t know how to make it happen? Or, perhaps it’s a new product looking for a customer base. A solid creative strategy delivers superior results.

Communication Tools

Ok, you’ve already got your strategy in place, but you need the tools to implement what you want to say. We develop single-source communications with: Press releases, press kits, case history articles (often with editorial pre-placement), by-lined expertise articles, editorials, newsletters, brochures, public service announcements, web content, fact sheets, scripts, video news releases, surveys, research, publicity stunts, and more.


You’ve got your plan in place, but how do you know its working as you roll it out? There are ways to measure the effectiveness of good PR, in addition to your instincts. The six traditional benefits of effective public relations tactics and strategy include: Economy, reach, credibility, interest, lead generation, and image enhancement.

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