INTRODUCING RESULTS ORIENTED
LAURIE MERCER
Helping You Keep All Your Frogs in Life’s Moving Wheelbarrow
Why Me?
Because I have worked with more than 500 very different clients from the unusual (think emu oil) to Fortune 500 companies including Eastman Kodak Company (in the glory days), DuPont, and Champion. My expertise remains: On-site personal case histories—often with photography—for print (magazines, newspapers, collateral, PR materials), strategic special events, speeches, PowerPoints, web, blogs, apps, and tweets.
WRITING
PHOTOGRAPHY
PUBLIC RELATIONS
Publications
I co-authored Opportunity Knocks—Using PR with Chilton Book Company.
Much less expensively, an updated version titled PR + Empowerment (Influencing Your Brand While You’re Not in the Room) sells on Amazon Kindle.
Just take a free look at my understanding of Crisis Communications—meaning any situation that can effect every thing you do.
- First define the term.
- You need to be able to tell if it’s a crisis, or are you just having a bad day?
Kid’s Stuff
Two Childrens Books include creating the idea for The Waiting Room and co-authoring Siegfried The Wierd White Peacock.
My Top 40
Client Enhanced Moments
- BFA from Ohio University, major/photography, minor/art history
- Spent one entire day with Nora Ephron
- Sat next to Allen Ginsberg during a small dinner. He said he had writer’s block. I said not to worry because he was already famous.
- Had tea with Archbishop Makarios on Cyprus when he was head of both church and state.
- Raised two children and a horse on a freelance writer’s income.
- Wrote more then 50 features for Upstate, the Sunday rotogravure section of the D&C
- Sold out and took a real job for ten years at Rumrill-Hoyt, Rochester’s largest and oldest advertising agency.
- Co-wrote Opportunity Knocks—Using PR with Jennifer Singer
- Updated that book to become PR + Empowerment, How to Control Your Image When You’re Not in the Room
- Found a classroom of young writers to script the story of Siegfried the Weird White Peacock to accompany my photos
- Got Kickstarter to help fund hard copies of the book for the kids
- Helped introduce cellular telephones to Rochester via Genesee Telephone (later CellOne)
- Got the Today show to come to Rochester’s Strong Memorial Hospital to showcase young patients who were also poets
- Board memberships at Writers & Books, Friends of Strong, and Avon Rotary
- Wrote and photographed approximately 50 cover stories for Superintendent’s Profile after traveling all over upstate’s cities, villages, and cross roads to talk to highway professionals
- Interviewed by the Huffington Post about a naked Santa who scandalized an office Christmas party.
- For Champion Products I took New York City marathon winner, Orlando Pizzalato, on a trade show/media tour in Los Angeles. Two weeks later he won the marathon again.